As storytellers, we constantly strive to create compelling, engaging, and memorable content through thoughtful narrative and visuals. Regardless of the focus, every project brings a unique opportunity to stretch our creativity – but when called on to support a cause we deeply care about, our hearts elevate our creativity to a whole new level.
A couple of months ago, the team at EB Research Partnership (EBRP) invited us to produce Venture Into Cures, a virtual benefit event raising awareness and funds for the organization’s critical research. Founded by Jill and Eddie Vedder, EBRP is leading transformational and innovative work on the path to find a cure for Epidermolysis Bullosa (EB), a rare and devastating skin disease.
Our connection to EBRP started back in 2019 when we had the honor of meeting Eli Meyer, a young boy with EB. Eli changed our lives – his passion for life and relentless courage in the face of adversity inspired us to use our strengths for change. We committed to support Eli and his peers by telling the stories of those living with EB and help fuel the journey to a cure.
Producing Venture Into Cures in the midst of COVID brought both new challenges and opportunities. Production companies everywhere have had to shift their processes, adapting to a world of remote production and filming for primarily virtual events. Our small and nimble team had to pivot without compromising creativity and quality. With so many virtual events taking place, we needed to innovate and elevate the production to a quality that stood out for a mass audience and also authentically honored and connected with EB families tuning in around the world.
We focussed our creative planning and production around emotive pieces that honored the young people and families living with EB, paired with engaging opportunities to educate audiences about EBRP’s strides in research. We wanted to create an inclusive experience that invited everyone into the world of EB while driving viewers into action.
Jill and Eddie Vedder brought along a lineup of celebrity friends to amplify the mission of EBRP. Support from artists like Bradley Cooper, Andra Day, Billie Eilish, Chris Hemsworth, Jimmy Kimmel, Adam Sandler, Renee Zelwegger, and many others, brought invaluable opportunity to pair celebrity voices with impactful stories. The end result was a show rich with unique emotional and educational storytelling that moved people to join and support the EB community.
We’re incredibly proud of the heart that went into each piece of Venture Into Cures. Viewed live by an audience of more than 150,000 the show raised over $1.8million USD and helped propel the momentum towards a cure for EB.
Keep your eyes on our social channels over the next few weeks as we share some of our favorite moments from the show!