Back to LA for our second year producing a global PSA for Free The Children! Featuring celebrity ambassadors Nick Jonas, Demi Lovato and Shawn Mendes, the piece challenges youth to change the world using Free The Children’s We365 app. We365 allows users to choose the causes they care about most and take or create challenges to raise awareness, fundraise and make an impact 365 days a year.
The really cool thing about the campaign is every download of the app helps give goats– yes, goats! Goats help to provide income to families in developing countries. For a family in a developing community, one goat can open a world of possibilities. A dairy goat means daily nutrition from milk. Selling milk means ongoing income to pay for school fees or medicine. Or a breeding goat can be an investment that will grow and one day multiply into a herd.
The PSA will premiere tonight on eTalk and begin airing globally December 26th!