Door Knocker Media was proud to produce this global PSA in support of the first of it’s kind digital platform for social good, We365!
Demi Lovato, Nick Jonas and Shawn Mendes are giving back this holiday season by starring in the global philanthropic advertising campaign powered by IPG Mediabrands.
We365 is a digital community created by Free The Children and TELUS– helping users make a positive change in the world, every day of the year. As depicted in the global ad campaign, We365 allows users to take daily challenges to make the world a better place.
The campaign features three of the world’s most influential celebrities – Demi Lovato, Nick Jonas and Shawn Mendes – encouraging people to sign up for We365 and complete challenges in support of the issues they care about. Lovato, Jonas and Mendes will take turns sharing examples of challenges in the ad campaign including eating a hot pepper for global warming and shaving your head for cancer. Throughout the campaign, these three superstars will be issuing challenges for We365 users to complete. Furthermore, thanks to the generous support from sponsors, every download of We365 will even help provide goats that give back to families in developing countries.
IPG Mediabrands will deploy the campaign across five continents and all screens, engaging their media partners to donate free advertising space throughout the course of the campaign, from December 26 through January 26!