The Blog

Door Knocker Media was proud to produce this global PSA in support of the first of it’s kind digital platform for social good, We365!

Demi Lovato, Nick Jonas and Shawn Mendes are giving back this holiday season by starring in the global philanthropic advertising campaign powered by IPG Mediabrands.

We365 is a digital community created by Free The Children and TELUS– helping users make a positive change in the world, every day of the year. As depicted in the global ad campaign, We365 allows users to take daily challenges to make the world a better place.

The campaign features three of the world’s most influential celebrities – Demi Lovato, Nick Jonas and Shawn Mendes – encouraging people to sign up for We365 and complete challenges in support of the issues they care about. Lovato, Jonas and Mendes will take turns sharing examples of challenges in the ad campaign including eating a hot pepper for global warming and shaving your head for cancer. Throughout the campaign, these three superstars will be issuing challenges for We365 users to complete. Furthermore, thanks to the generous support from sponsors, every download of We365 will even help provide goats that give back to families in developing countries.

IPG Mediabrands will deploy the campaign across five continents and all screens, engaging their media partners to donate free advertising space throughout the course of the campaign, from December 26 through January 26!

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Back to LA  for our second year producing a global PSA for Free The Children!  Featuring  celebrity ambassadors Nick Jonas, Demi Lovato and Shawn Mendes, the piece challenges youth to change the world using Free The Children’s  We365 app. We365 allows users to choose the causes they care about most and take or create challenges to raise awareness, fundraise and make an impact 365 days a year.

The really cool thing about the campaign is every download of the app helps give goats– yes, goats!  Goats help to provide income to families in developing countries. For a family in a developing community, one goat can open a world of possibilities. A dairy goat means daily nutrition from milk. Selling milk means ongoing income to pay for school fees or medicine. Or a breeding goat can be an investment that will grow and one day multiply into a herd.

The PSA will premiere tonight on eTalk and begin airing globally December 26th!


We had an amazing opportunity to work with Canadian pop rockers Neverest to bring their new track ‘Someday’ to life.  Part of RBC’s #Someday campaign–for every download on iTunes,  RBC will donate a portion to Free The Children’s We Create Change campaign.  The boys are looking sharp on this classic stage at the Great Hall in Toronto, Canada. The video premiered on MTV for the broadcast of Free The Children’s preeminent event We Day in November.

Download and make a difference!