The Blog


Across America, Good Things Are Happening

On Friday, August 21st  We Day will air on ABC for audiences across the United States for the very first time.

“Across America, Good Things Are Happening.”

These are the first words you hear from actor Dennis Haysbert as the one hour special begins. We are so often presented with narratives of tragedy, violence and hate; to witness that good things are happening across America feels good. To be able to share it with millions, feels even better.

The cool thing about We Day is you have to earn your way in. There are no tickets to be purchased.  You get in by doing good things—for your school, your community, and the world.

I have a brilliant business partner- Executive Producer Karen Barzilay. Her journey to the ABC broadcast has been an incredible one and I’m grateful for being taken on the ride. This year we had the privilege to tell some of the stories of youth who have ‘earned their ticket’.  It was difficult deciding which stories as there are no shortage of amazing young people across America making a difference.  Travelling across the country from Delaware to California, we were continually blown away by change makers across the nation.

It was also amazing to work with celebrities who gave of themselves and showed their love for the show. From our host Selena Gomez, to moving speeches by Common and Tyrese Gibson and tin can phone calls between Kid President and Demi Lovato –to say it was inspiring or that it gave us hope for the future downplays what we experienced.

It was an honor to tell these stories and be a part of bringing We Day to audiences across the United States. Selflessly, with vigor and passion—these youth are changing the world. They are doing it through acts of kindness, through volunteerism and always with love.

There are thousands of these stories to tell and I hope WE can keep telling them for years to come.

Matt Finlin


 Toronto-based Door Knocker Media Produces Prime-time We Day Special to air on ABC

Collaborates with the likes of Selena Gomez, Paul Rudd, Demi Lovato and more

 Door Knocker Media – a Toronto-based full service production company – is the production team behind the upcoming We Day special, a commercial-free broadcast airing on ABC, Friday, August 21, 2015 at 8pm ET. Hosted by Selena Gomez and featuring a long list of celebrity guests including Jennifer Hudson, Earvin “Magic” Johnson, Macklemore, Nick Jonas, Tyrese Gibson and Colbie Caillat to name a few, the special is the first time We Day will be broadcast to an American audience.

“It has been a real privilege for us to bring We Day to a U.S. broadcast audience for the first time,” said Barzilay.  “Producing a show with this much heart and meaning has been an inspiring experience and we hope that all who watch will be equally inspired.”

The broadcast will highlight inspiring stories of young change-makers from across America coupled with celebrities lending their voice to support the movement—celebrating a generation committed to we thinking and we acting. Founded by Canadian brothers Craig and Marc Kielburger, We Day highlights some of today’s greatest social issues such as body image, youth violence and bullying and connects young people with a growing movement to make change within their communities.

We Day will air Friday, August 21, 2015 at 8pm ET/7pm CT on ABC.

About Door Knocker Media

Door Knocker Media is a full service production company that delivers dynamic, engaging and relevant creative content.  Producing an extensive range of content, Door Knocker specializes in broadcast, documentary film, mobile, web and commercial production. From 15-second spots to full-length features, Door Knocker Media makes every frame count. For more information, visit:

About We Day

An annual series of stadium-sized events, We Day brings together world-renowned speakers and performers—from Malala Yousafzai and Martin Sheen to Demi Lovato—with tens of thousands of youth to kick-start a year of action through We Act. You can’t buy a ticket to We Day—you earn it by taking on one local and one global action.

More than a one-day event, We Day is connected to the year-long We Act program, which offers educational resources and campaigns to help young people turn the day’s inspiration into sustained action. We Day and We Act are cause inclusive, empowering young people to find their passion and create the change they want to see. By taking action on one local and one global cause, students are equipped with the tools to succeed academically, in the workplace and as active citizens.

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 For more information or to request photos please contact:          

 Marnie Ivanich

C: 647-296-9296


In 2007 I had just finished maternity leave and headed back to work at CTV. I popped my head into then network president, Susanne Boyce’s office to say hello and see what kind of fun was on the horizon after my year away. She welcomed me back, asked if baby was sleeping and immediately followed up with “Have you heard of We Day?”

Day 1 and already the trick questions.

I shook my head and she threw a DVD into my hands saying “Watch this.”   What I didn’t know at the time was that the first ever We Day had happened just a few days before at the Ricoh Coliseum in Toronto with 7500 kids in attendance and some fake palm trees flanking the stage. But what the event lacked in frills, it made up in heart. Young people joined together by their desire and commitment to make the world better.

I watched the show highlights captured by an MTV crew and was instantly captivated. As a new mom, the hope of a generation working together to think less about me and more about we meant that maybe my children would inherit a world better than the one we have passed down.   The clips came to an end and for the second time in a day I showed up at Susanne’s doorway unannounced. I held up the DVD and said “This is amazing. This could really be something!” She smiled and said “Great – call Craig Kielburger and make it happen.”

I walked away thinking what does that mean and who’s Craig Kielburger? I went on to collaborate with Craig and Marc Kielburger and the incredible Free The Children team and one year later the We Day broadcast hit CTV and its speciality channels. Since then, the We Day movement has raised $45 million for a countless number of causes and has inspired 15 million hours of volunteer service.

As an individual, it also inspired me.

After a trip to Kenya, I decided to leave my position as Director of Programming at CTV and joined the Free The Children team full time.   This is where my path would cross with my amazingly talented business partner Matt Finlin – and 2 years later, Door Knocker Media was born.

In December 2014, Matt and I got a call from Marc Kielburger with the awesome news that an organizational dream was about to come true. ABC would be airing We Day – in prime-time – and he wanted us to produce to show. It was the opportunity of a lifetime to move the needle on social change and we jumped at the chance.

This week’s ABC broadcast is the next step in the journey of this incredible movement.   From Ally Del Monte who shares her brave fight against bullying, to Jessica Carscadden who works hard to provide comfort to all children in need, it’s a celebration of the young people who don’t just dream, but who take action in their communities and inspire each of us to want to do more in our everyday lives.

Change always starts small. So this Friday, gather your family to watch the show, become inspired and begin a dialogue about the little things you can do to give back. Thanks to everyone for the support and only 2 more sleeps till Friday!