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We Turn It Up

Set to Kardinal Offishall’s “Turn It Up”, Door Knocker filmed this We Day Dance hype piece with six dance crews, 250 kids in seven locations over 48 hours. That tune is still stuck in our heads!

Free The Children’s signature event, We Day, is all about empowering a generation of young global citizens through an inspirational event. The We Day Dance video aims to deliver that same message.

“We’re firm believers in the ripple effect and we really wanted to make sure that this concept came to life in the video,” says Executive Producer Karen Barzilay. For her, the dance lives beyond the We Day event and shows youth that they’re part of something bigger than themselves. “It’s been internalized to really become this secret handshake, to be part of a club that is the Me to We Generation.”

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